Product marketing skill The product marketing manager role varies from company to company. Oct 17, 2019 · Take product marketing courses: Some marketing courses help you build hard skills like writing or analytics—like Product Marketing for Technology Companies or Product Marketing Bootcamp. To become a product marketer, it’s essential to build up skills that are specific to the role. Include any transferable skills from previous roles. Sep 25, 2017 · Marketing Skills: It may seem obvious, but well-honed marketing skills are necessary for product marketers. These skills equip product marketers with the tools they need to analyze, strategize, and execute their plans. To stay ahead of the game, there are 3 essential skills you need: 1. Dec 19, 2024 · The product marketing manager skills have become more critical than ever in this rapidly developing world of technology and business. The skills tested in this assessment for a Product Marketing Manager include communication, product marketing, research and problem solving. Jan 27, 2021 · Marketing skills. Oct 13, 2018 · The two most important things you can bring to the product marketing job are the right mindset and the right functional skill set. Jan 2, 2025 · Highlight product marketing skills in your CV. 10 Skills Taught in Product Marketing Courses. Content marketing Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. Excellent communication skills, verbal and written, including presentation skills Strong product marketing experience in Consumer PCs or Print Strong analytical skills with the ability to provide effective decisions based on sound judgment P& L acumen Ability to drive the implementation of marketing objectives across organizations/functions Mar 31, 2025 · In fact, an ability to use Instagram and Hootsuite were listed as two of the top 10 growing marketing skills, according to LinkedIn . Strategic thinking is critical for long-term Access free online training to develop skills for Google workplace tools. Your responsibilities are diverse and impactful, shaping the success of products in the market. If you already have connections in other departments, leverage them. Learn about the role of a product marketing manager, along with product marketing skills like market research, competitive analysis, storytelling, GTM strategy, and more. How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses. During sales training, professionals usually receive information about a company's culture, mission, and vision. This article guides you through exemplary resumes and offers strategic tips to showcase your skills in a way that resonates with hiring managers. Skill komunikasi. Key tools: Sprout, Hootsuite, Buffer. Dec 6, 2024 · At its core, product marketing revolves around four key functions: understanding the market landscape, defining target audiences, positioning the product, and managing the go-to-market strategy. Digital marketing: 6. As companies strive for differentiation from their competitors and offerings, the role of a product marketing manager (PMM) plays a crucial role in closing the gap between product development and success. The answers should showcase their ability to communicate across multiple teams, understand a product and effectively market the product and its features based on research. The right mindset ensures you are focused on the right things; mastery of functional skills ensures that you are able to execute strategies, content, programs that lead to revenue. Ask for feedback: Have you planned a marketing strategy? Helped with a new product launch? Jun 13, 2024 · Discover product marketing skills and strategies to excel in a competitive business landscape. These skills range from analytical capabilities to interpersonal communication. The following are ten powerful skills taught in a well-rounded product marketing course. This is not an entry-level job, and you should have acquired experience across many different roles before applying for a product marketing position. 2) Market Research - Gather market trends, competitive intel, and customer Jan 6, 2025 · Develop product marketing skills. Product marketers need a diverse set of skills to manage their responsibilities effectively. To excel in technical marketing, professionals need to acquire and hone essential skills and leverage key tools and Jan 30, 2025 · Core skills required for a product marketing manager. Marketing managers often handle several areas of product promotional strategies, so narrowing down the right skills to list on a resume can pose a challenge. Even though the role is very versatile and one of the least standardized roles in tech companies, there are core sets of skills you can develop to be in Mar 26, 2024 · Tanggung jawab dan tugas dari seorang product marketing specialist memang cukup banyak dan tidak mudah. Nov 20, 2024 · Product marketing plays a pivotal role in the product lifecycle by helping research and launch new products. Master the Skills for Product Marketing Success! Now that you have insights into the skills needed for a successful career in product marketing, it's time to take action! WiZR offers expert Product Marketing Manager Resume Keywords and Skills (Hard Skills) Here are the keywords and skills that appear most frequently on recent Product Marketing Manager job postings. Spend some time going through those courses. Preparing for a Career in Product Marketing. What skills do you need to be in product marketing? It is no easy feat to launch a product successfully and continue driving its growth. Because product marketing often sits at the intersection of, you guessed it, product and marketing, they tend to have a specialized technical skill set. Nov 24, 2024 · Leverage Cross-Functional TeamsProduct marketing requires working with sales, product, customer success, and more. Kemampuan Sep 19, 2023 · Within the world of product marketing, there are many potential career avenues to explore. As product marketing managers are often responsible for crafting creative briefs, developing marketing pitch decks, and sharing written project updates, written and oral communication skills can help ease the day-to-day work of product marketing. Understanding market dynamics, consumer behavior, and competitive positioning enables product managers to make informed decisions, tailor products to meet customer needs, and drive When it comes to the skills section, it's best to focus on hard skills that are specific to your role as a product marketing director. Learn at your own pace and get Google product certified along the way. It’s official: the legion of product marketers is growing - fast, many of which are chomping at the bit to reach the upper echelon of the product marketing pyramid. Product manager skills FAQ Is product management a soft skill? Product management is a field, not a skill. This certification path includes the product management and product marketing skills you need to become a Certified Product Master. Product marketing plays an important role in managing these efforts and making sure Jul 2, 2024 · Stay updated with industry trends, attend webinars or workshops, and pursue relevant certification programmes to enhance your skills in product marketing. 1. Madison Leonard, Product Marketing Lead at ClickUp, said: Dec 20, 2023 · 5. Many product marketers begin their careers as Associate Product Marketing Managers, before moving up the ladder to Product Marketing Manager (PMM), Senior PMM, Director of Product Marketing, and even to the lofty heights of VP of Product Marketing. This is especially important if you are switching into product marketing from another function. Feb 1, 2023 · I was a Product Marketing Manager for over four years at Google, where I learned a lot about the skills that Product Marketers need. Learn social media marketing with Meta, which a key marketing skill in this day and age: Nov 6, 2024 · Regardless of your chosen career, strong marketing skills can help you pitch a product to customers, pitch yourself to hiring managers and help promote your career goals. Jan 13, 2025 · What Matters Most: Your Product Marketing Manager Skills & Work Experience Every marketing campaign needs someone with the right skills to set it in motion. 4 days ago · Crafting a resume for a product marketing manager role requires balance. Key skills include: Communication: They must convey ideas clearly and create messaging that resonates with customers across different platforms. Nov 20, 2024 · Key product marketing skills. Marketing skills (including copywriting) Although it may sound obvious, marketing skills should also be of your scope if you’re applying for product marketing manager jobs. Essential Skills for Product Marketing Managers. Jadi jika kamu tertarik untuk mencoba posisi ini, maka harus memiliki beberapa skill berikut ini. Continue reading to find out what skills a product marketing manager needs to be successful in the workplace. By design, product marketing sits at the intersection of a multitude of functions, each with their individual KPIs. Responsible for crafting the narrative that makes a product compelling to customers, the Product Marketing Manager develops a deep understanding of the target audience and market trends. Whether it's your grasp of SEO or your knack for developing go-to Sep 9, 2023 · 10 Skill yang Dibutuhkan Product Marketing. Developing Essential Product Marketing Skills. Collaborated with cross-functional teams to ensure product pricing, positioning, and messaging aligned with market trends and customer needs. 83% Nov 21, 2024 · Valuable hard skills among product marketing recruiters. What skills do you need to be in product marketing? Product marketing careers. 4. As a product marketing manager (PMM), you play a crucial role in bridging the gap between product development and customer engagement. To navigate the complexities of product marketing effectively, certain essential skills must be developed. Hard skills are tangible, measurable abilities that are essential for performing your job duties effectively. In addition to being simple, your resume needs to highlight relevant product marketing experiences, making it easy for recruiters and hiring managers to understand why they should interview you. To excel as a product marketing manager, PMMs need to possess a unique set of skills that blend strategic thinking with tactical execution. 6% of leaders agree that GTM strategy and execution are the most important. Product marketing trends are always evolving. A fourth vital skill of product marketing is collaborating with cross-functional teams, such as product management, sales, engineering, design, and support. This includes conducting research in advance to understand their target market, and then developing and implementing a marketing strategy to drive awareness. This means having an extensive understanding of effective methods to promote various products based on the characteristics of the respective goods and their markets. What hard skills do these leaders value most when hiring new prospects? We put this question to our respondents in the State of Product Marketing Leadership 2024 report and found that 73. Clear and effective copywriting techniques will be largely Improving Tableau skills as a Product Marketing Specialist involves enhancing your ability to visualize data effectively, interpret insights, and communicate findings in a compelling way to support marketing strategies. As seen above, the product marketing career ladder offers lots of room for growth. You should have in-depth knowledge of social media marketing, digital marketing, demand generation, storytelling, and project management. To thrive in product marketing, a proficient product marketing manager must possess an extensive set of capabilities including: A strong orientation toward understanding customers’ needs; An emphasis on aligning with the product’s core features and benefits Jun 9, 2020 · You should be also able to see if and how it should shape the positioning of your product on the market. In other words, these are the most sought after skills by recruiters and hiring managers. Tidak semua orang memiliki empati, padahal skill yang satu ini sangat penting karena bisa berguna saat menghadapi pelanggan. Mar 24, 2025 · As a product marketing manager, your primary responsibilities revolve around understanding customer needs and developing strategies to communicate a product's value proposition effectively: Conduct market research to understand the behaviour, preferences, and pain points of the target audience. Product management: 6. Digital marketing expertise - From social media advertising to email marketing Jun 8, 2022 · The place of Product Marketing in the company. This article covers skills for digital marketing, social media and content marketing skills to help your resume shine. Below are some of the essential skills and insights you’ll gain from product marketing training. Start building the skills you’ll need with entry-level marketing positions. Product Marketing Lead/Group Product Marketing Manager: Oversees a team of PMMs, guiding the marketing strategy for a group of products, with significant leadership and cross-functional collaboration. A good PMM… By effectively bridging the gap between the technical aspects of a product and its marketing potential, technical marketers contribute to the overall success of a business. While not every product marketing role is the same, the skill sets sought out by product marketing leaders have a lot of overlap. Mar 6, 2025 · Key Responsibilities & Skills of a Product Marketing Manager PMM Responsibilities. It’s a dynamic field that requires a blend of soft skills (communication, problem-solving, empathy) and hard skills (technical understanding, analytical prowess) to effectively manage the product lifecycle from ideation to launch and About the Product Marketing Management test. So, all these teams you see (Product, Marketing, Sales, and Customer Success) have their different skills they bring to the table. Communication and Presentation Skills Apr 3, 2024 · Senior Product Marketing Manager (Sr. To succeed in product marketing, professionals must cultivate a specific set of skills that enable them to navigate the complexities of the role effectively. Here’s a closer look at the core skills that make a successful PMM: Feb 19, 2021 · Product marketers wear many hats within their organization. It was one of the best parts of my PMM career path thus far. The following are the top five skills needed to succeed in product marketing, according to Zippia . Advance your product marketing career. Dec 6, 2024 · As the landscape of product marketing continues to evolve, staying informed and adaptable will be key for those looking to make a lasting impact in their careers. But as a marketer, you’ll have soft and hard skills that are closely related and easily transferable to a product marketing role already. This can help you build well-rounded marketing skills that are useful in product marketing. Kemampuan berkomunikasi adalah skill paling penting yang harus dimiliki oleh setiap product marketing specialist. While this marketing role is not particularly standardized, every product marketing manager should have these six core skills: Creativity; Collaboration; Research skills; Marketing skills; Empathy; Communication skills Mar 17, 2025 · As a product marketing professional, you can hone your skill set by earning a Professional Certificate, such as Google's Digital Marketing and E-commerce Professional Certificate or Meta's Social Media Marketing Professional Certificate, which can expose you to various marketing strategies and channels that may be useful to your growth in Apr 21, 2020 · Product marketing skill pertama yang harus dikuasai adalah memiliki empati dan bisa terhubung dengan pelanggan. When you’re ready for a promotion, remember: Master these advanced skills to keep advancing along your career path: Dec 6, 2024 · Essential Skills for Product Marketing. The number one skill is influencing without authority. Building a Solid Foundation in Technical Marketing. Strategic Thinking and Planning. Next time you’re hiring for a product marketer, or if you’re interviewing as a product marketing candidate, keep these traits in mind to help you build Apr 29, 2022 · What interested Sapphire about product marketing; How she transitioned into product marketing; The highlight of her product marketing career; Her product marketing superpower; Professionals Sapphire looks up to and admires; Tips for learning and growth; Advice for product marketers who are looking to take the next step in their product More than mere buzzwords, marketing skills are invaluable tools for product managers as they navigate the complex landscape of product development and management. Jan 6, 2025 · The product marketing manager position is an in-demand career that uses a combination of marketing, analytics, and human skills to drive the success of its products. Business skills It's also valuable for product marketing specialists to have good general business skills Feb 7, 2025 · Solid marketing knowledge is an essential skill for a professional working in product marketing. Get tips to enhance your product marketing skills and learn how to showcase your abilities in a resume and in interviews. Aug 15, 2024 · Essential product marketing skills. To embark on a successful career in product marketing, candidates should prepare strategically by developing relevant skills and experiences. Jan 8, 2025 · We ranked the top skills for product marketing managers based on the percentage of resumes they appeared on. For responsibilities directly related to product marketing, look for product marketing specialist, associate Product Marketing Manager XYZ Corporation, San Francisco, CA 2017 – Present. Learn which skills will be most essential for Product Marketing Managers throughout 2025, which skills are underrated, how to develop them, and what this means for Product Marketing Manager careers overall. This way, you maintain consistent 6 Essential Product Marketing Manager Skills. This may seem like a glaringly obvious one to include, but having a wealth of experience and finely-tuned marketing skills are an absolute necessity for product marketing managers. Product marketing manager roles may require anywhere from three to 10 years of work experience, depending on the company. 6. While content can be used to market specific products and services, more often it is used to raise brand awareness, build trust with new and returning customers, and establish authority in a particular field. PMM): Handles more strategic responsibilities, managing larger product lines and mentoring junior PMMs. This means being able to communicate Apr 15, 2025 · 2. Mar 31, 2023 · Discover a trio of product marketing skills you need to finetune to unlock professional gateways and reach senior product marketing roles. . More specifically, influencing authority in a matrixed organization. Apr 26, 2022 · Key product marketing skills . Product marketing compensation and job titles. Developed and executed product marketing strategies that led to a 30% increase in revenue within the first year of launch. Hiring candidates with strong product marketing management skills is vital for driving business growth, increasing market share, and fostering a compelling brand image in today's competitive landscape. Learn job-ready skills to prepare yourself to take the next step towards a position in product market management by completing the Google Digital Marketing & E-commerce Feb 21, 2025 · When you know your product perfectly, you can devise ways it can help people solve their unique problems and offer consultations. This will not only enhance your knowledge of the product but also showcase your ability to work cross-functionally—a key skill in product marketing. Aug 29, 2023 · Before you get to grips with the key skills that every product marketing manager (PMM) needs, you first must understand what a PMM is; what their roles entail, the difference between a product manager (PM) and a PMM, and more. Demonstrate your understanding of market trends, product positioning, and cross-functional team leadership. Discover essential skills for product marketers including communication, research, strategy, creativity, and collaboration to excel in product marketing Apr 22, 2025 · A Product Marketing Manager plays a pivotal role in the success of a product by bridging the gap between product development and market strategy. Market Intelligence Sep 20, 2023 · Before you apply for a product marketing role, it's sometimes helpful to develop your marketing skills and experience in other marketing positions. Knowing all that helps with product marketing and sales enablement. 3 Key Skills: 1) Storytelling - Translate complex technical concepts (product features) into simple value propositions. For example, 6. Soft Skill dalam Product Marketing: Kemampuan Komunikasi yang Kuat: Kemampuan untuk berkomunikasi dengan jelas dan efektif sangat penting dalam memahami kebutuhan pelanggan dan menjelaskan manfaat produk kepada audiens target. 9% of product marketing manager resumes contained digital marketing as a skill. 92% . nelaizanidjvbdawggfcuqzaofknytdztmsqmgwcsidqjydgoisbrlzxwnphekbywgutbwx